The ACC Marketing & Enrollment Strategic (AMES) Plan is the high-level approach to ACC’s goal of increasing recruitment and enrollment.
Enrollment : Increase Targeted ACC Enrollment
ACC is experiencing challenges with reaching enrollment goals because of the changing
regional dynamics, process inefficiencies, and college misalignment. We will build enrollment to meet or surpass the needs of our community and remove barriers for students through the implementation of a student-centric admissions process, by collaborating on shared enrollment targets, enhancing communication, and aligning strategies and targets across the enrollment funnel — from awareness to registration to the first day of class.
Community Alignment: Expand the Share of ACC Students to grow and bear the best fruit.
ACC’s service area has experienced dramatic market changes due to rapid growth, shifting demographics, high cost-of-living, and low unemployment resulting in fewer Central Texas taking advantage of what ACC offers. By aligning the college’s value proposition to better fit the needs of our community and increasing residents’ knowledge of our aligned programs and services, we will increase the share of the residents we serve.
Process Excellence: Increase Process Effectiveness & Efficiency
The current process for onboarding new students is disjointed and cumbersome
for students to complete. In order for ACC to maximize yield and meet our enrollment goals, the college will need to implement a student-centric admissions process that fully addresses the needs of the students. ACC does not currently have a standard method for developing, documenting, sharing, evaluating, or improving our enrollment-related processes. In order to increase our processes’ effectiveness and efficiency, we must know what our processes are and who owns them and have a method for analyzing and improving them. We will achieve process
excellence by documenting our processes in a central repository, enhancing communication between the process holders, continuously evaluating process performance, and adjusting processes as needed based on our performance measurements.
People/Training: Develop the abilities and potential of ACC Faculty & Staff to support enrollment
growth
Faculty and staff have insufficient work culture and training for new and current employees. Failure to be consistent with training all departments have created a situation where individuals and teams working towards the same goal do not communicate and/or conduct their work in disjointed ways. In order to build a culture of cross-functional collaboration and communication, ACC will develop and implement training and development programs around the College’s desired culture, tactics, and skills.