{"id":117,"date":"2023-06-23T21:10:16","date_gmt":"2023-06-23T21:10:16","guid":{"rendered":"https:\/\/infohub.austincc.edu\/swim-digital\/?page_id=117"},"modified":"2023-06-23T21:51:05","modified_gmt":"2023-06-23T21:51:05","slug":"ames-updates","status":"publish","type":"page","link":"https:\/\/infohub.austincc.edu\/swim-digital\/ames-updates\/","title":{"rendered":"ACC Marketing &amp; Enrollment Strategic (AMES)"},"content":{"rendered":"\n<p>The ACC Marketing &amp; Enrollment Strategic (AMES) Plan is the high-level approach to ACC\u2019s goal of increasing recruitment and enrollment.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-background\" style=\"background-color:#2e1a47;grid-template-columns:auto 37%\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color\" style=\"font-size:36px;line-height:1.2\"><strong>Enrollment : Increase Targeted ACC Enrollment<\/strong><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">ACC is experiencing challenges with reaching enrollment goals because of the changing<br>regional dynamics, process inefficiencies, and college misalignment. We will build enrollment to meet or surpass the needs of our community and remove barriers for students through the implementation of a student-centric admissions process, by collaborating on shared enrollment targets, enhancing communication, and aligning strategies and targets across the enrollment funnel \u2014 from awareness to registration to the first day of class.<\/p>\n<\/div><\/div>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/01\/RS17655_20211113-HLC-Expo-ca-120-scr1.jpg);background-position:80% 52%\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/01\/RS17655_20211113-HLC-Expo-ca-120-scr1.jpg\" alt=\"\" class=\"wp-image-32 size-full\" srcset=\"https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/01\/RS17655_20211113-HLC-Expo-ca-120-scr1.jpg 1000w, https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/01\/RS17655_20211113-HLC-Expo-ca-120-scr1-300x200.jpg 300w, https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/01\/RS17655_20211113-HLC-Expo-ca-120-scr1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-background\" style=\"background-color:#00b2a9;grid-template-columns:37% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/06\/44894249824_4d1cb5f46d_k-1024x683.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/06\/44894249824_4d1cb5f46d_k-1024x683.jpg\" alt=\"\" class=\"wp-image-125 size-full\" srcset=\"https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/06\/44894249824_4d1cb5f46d_k-1024x683.jpg 1024w, https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/06\/44894249824_4d1cb5f46d_k-300x200.jpg 300w, https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/06\/44894249824_4d1cb5f46d_k-768x512.jpg 768w, https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/06\/44894249824_4d1cb5f46d_k-1536x1024.jpg 1536w, https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/06\/44894249824_4d1cb5f46d_k-600x400.jpg 600w, https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/06\/44894249824_4d1cb5f46d_k-1200x800.jpg 1200w, https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/06\/44894249824_4d1cb5f46d_k.jpg 2047w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color has-large-font-size\" style=\"line-height:1.2\"><strong>Community Alignment: <\/strong>   <strong>Expand the Share of ACC Students to grow and bear the best fruit.<\/strong><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">ACC\u2019s service area has experienced dramatic market changes due to rapid growth, shifting demographics, high cost-of-living, and low unemployment resulting in fewer Central Texas taking advantage of what ACC offers. By aligning the college\u2019s value proposition to better fit the needs of our community and increasing residents\u2019 knowledge of our aligned programs and services, we will increase the share of the residents we serve.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-background\" style=\"background-color:#5f2167;grid-template-columns:auto 37%\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color\" style=\"font-size:36px;line-height:1.2\">Process Excellence: Increase Process Effectiveness &amp; Efficiency<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size\">The current process for onboarding new students is disjointed and cumbersome<br>for students to complete. In order for ACC to maximize yield and meet our enrollment goals, the college will need to implement a student-centric admissions process that fully addresses the needs of the students. ACC does not currently have a standard method for developing, documenting, sharing, evaluating, or improving our enrollment-related processes. In order to increase our processes&#8217; effectiveness and efficiency, we must know what our processes are and who owns them and have a method for analyzing and improving them. We will achieve process<br>excellence by documenting our processes in a central repository, enhancing communication between the process holders, continuously evaluating process performance, and adjusting processes as needed based on our performance measurements.<\/p>\n<\/div><\/div>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/06\/RS13617_20200730-Manufacturing-CPT-Online-Class-ca-062-scr.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/06\/RS13617_20200730-Manufacturing-CPT-Online-Class-ca-062-scr.jpg\" alt=\"\" class=\"wp-image-128 size-full\" srcset=\"https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/06\/RS13617_20200730-Manufacturing-CPT-Online-Class-ca-062-scr.jpg 1000w, https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/06\/RS13617_20200730-Manufacturing-CPT-Online-Class-ca-062-scr-300x200.jpg 300w, https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/06\/RS13617_20200730-Manufacturing-CPT-Online-Class-ca-062-scr-768x512.jpg 768w, https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/06\/RS13617_20200730-Manufacturing-CPT-Online-Class-ca-062-scr-600x400.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-background\" style=\"background-color:#6787b7;grid-template-columns:26% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/06\/45123985854_4b0a358aa0_k-1024x683.jpg);background-position:14% 31%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/06\/45123985854_4b0a358aa0_k-1024x683.jpg\" alt=\"\" class=\"wp-image-129 size-full\" srcset=\"https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/06\/45123985854_4b0a358aa0_k-1024x683.jpg 1024w, https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/06\/45123985854_4b0a358aa0_k-300x200.jpg 300w, https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/06\/45123985854_4b0a358aa0_k-768x512.jpg 768w, https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/06\/45123985854_4b0a358aa0_k-1536x1024.jpg 1536w, https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/06\/45123985854_4b0a358aa0_k-600x400.jpg 600w, https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/06\/45123985854_4b0a358aa0_k-1200x800.jpg 1200w, https:\/\/infohub.austincc.edu\/swim-digital\/wp-content\/uploads\/sites\/4\/2023\/06\/45123985854_4b0a358aa0_k.jpg 2047w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color\" style=\"font-size:36px;line-height:1.2\"><strong>People\/Training<\/strong>: D<strong>evelop the abilities and potential of ACC Faculty &amp; Staff to support enrollment<br>growth<\/strong><\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size\" style=\"line-height:1.2\">Faculty and staff have insufficient work culture and training for new and current employees. Failure to be consistent with training all departments have created a situation where individuals and teams working towards the same goal do not communicate and\/or conduct their work in disjointed ways. In order to build a culture of cross-functional collaboration and communication, ACC will develop and implement training and development programs around the College&#8217;s desired culture, tactics, and skills.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The ACC Marketing &amp; Enrollment Strategic (AMES) Plan is the high-level approach to ACC\u2019s goal of increasing recruitment and enrollment.<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-117","page","type-page","status-publish","hentry"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/infohub.austincc.edu\/swim-digital\/wp-json\/wp\/v2\/pages\/117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infohub.austincc.edu\/swim-digital\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/infohub.austincc.edu\/swim-digital\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/infohub.austincc.edu\/swim-digital\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/infohub.austincc.edu\/swim-digital\/wp-json\/wp\/v2\/comments?post=117"}],"version-history":[{"count":0,"href":"https:\/\/infohub.austincc.edu\/swim-digital\/wp-json\/wp\/v2\/pages\/117\/revisions"}],"wp:attachment":[{"href":"https:\/\/infohub.austincc.edu\/swim-digital\/wp-json\/wp\/v2\/media?parent=117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}